A Little More Conversation. A Little More Action.

Mister Three Sixty had the good fortune to join a seminar run by the the lovely people at the Berghs School of Communications  in Stockholm this week.   The event was part of a string of inspiring presentations during the week of the Swedish Golden Egg awards. Mister Three Sixty presented on one of his favourite themes, Advocacy.

It is all about the power of advocates in determining how brands get taken-up, imitated, bought and sold. There is a lot of talk about Word of Mouth but not much practical advice. Hopefully the ‘new brand mantra’ slides can help. Mister Three Sixty’s favourite bit is the Watchmen case study taken from here  (with thanks to Daniel Light).

There were some super-smart presentations from David and Gabriel. Mostly in Swedish, so Mister Three Sixty didn’t enjoy the full benefit but the pictures and films were great.

Msiter Three Sixty thanks the Slideshare team for favouriting the presentation and helping spread the Advocacy love.